Senior Business Development Representative

About Baxter Planning
Founded in 1993 and headquartered in Austin, Texas, Baxter Planning is the leader in SaaS solutions for service supply chain planning. Our flagship BaxterPredict platform and Planning as a Service (PaaS) offering help enterprise customers plan billions of dollars in service parts inventory every day.

We’re growing fast and seeking a high-energy, persistent, and proactive Senior Business Development Representative to help us expand our reach in the enterprise market. This role is perfect for someone who thrives on outbound prospecting, creative engagement, and hitting activity targets.

Position Overview
As a Senior BDR, you’ll be a key driver of Baxter Planning’s new logo pipeline growth. You’ll own outreach to high-value target accounts, create meaningful conversations with senior decision-makers, and book qualified meetings for our Account Executives.

You’ll bring seasoned BDR skills to the table knowing how to personalize outreach, leverage intent signals, and work leads from events, inbound activity, and your own prospecting. You’ll also connect across the GTM team, learning new skills, sharing what works, and contributing to a high-performance team culture.

What You’ll Do:

Goal: Drive qualified pipeline creation through targeted outbound prospecting and effective lead follow-up.

Core Responsibilities

• Outbound Prospecting: Run multi-channel outreach campaigns (email, LinkedIn, phone) to hit daily activity KPIs.
• Meeting Generation: Book qualified meetings for Account Executives, focusing on enterprise-level prospects.
• Lead Nurturing: Re-engage dormant opportunities and nurture early-stage leads to sales-readiness.
• Lead Follow-Up: Act on inbound leads and event leads within 24 hours and follow up persistently until dispositioned.
• Intent-Based Targeting: Prioritize and quickly engage accounts showing buying signals.

• Craft relevant, personalized messaging that resonates with the prospect’s role, industry, and challenges.
• Use clear value propositions aligned with Baxter Planning’s solutions.
• Keep tone and voice consistent with brand guidelines.

• Partner daily with Sales Development peers, Marketing, and Account Executives to align on priorities.
• Contribute insights from prospect interactions to improve messaging and outreach strategy.

• No reminders needed to act on leads or follow up.
• Own your target account list and prospecting plan.
• Prepare for team meetings with pipeline updates and market feedback.

• Experience: 1–3 years in BDR/SDR, sales development, or lead generation (SaaS/enterprise experience preferred).
• High-Activity Comfort: Able to consistently make 50+ dials/day and multi-channel touches.
• Persistence: Proven ability to follow up multiple times over time until a decision is reached.
• Business Acumen: Able to connect technical capabilities to business outcomes.
• Communication Skills: Strong verbal, written, and presentation abilities.
• Ownership: Self-motivated, proactive, and driven to hit goals without constant oversight.

• Be part of a high-performance team that values hustle and collaboration.
• Remote flexibility with HQ in Austin as an option.
• Opportunity to work with global enterprise clients.
• Clear career progression into Account Executive or other sales roles.

• Native-level English required.
• Employer is unable to sponsor visas for this role.
• Baxter Planning is an equal opportunity employer committed to diversity and inclusion.