Baxter Planning

Director, Account-Based Experience

Remote - Full Time

Location: United States (Remote/Hybrid options available)
Department: Marketing
Reports to: Chief Marketing Officer

The Role
We're looking to hire a strategic, creative, and tech-savvy Director of Account-Based Experience (ABX) to lead our marketing efforts. This is a senior leadership position with broad visibility across the organization, reporting directly to the Chief Marketing Officer. You'll design and deliver insight-led, personalized programs that drive engagement, build relationships, and accelerate revenue while setting the strategic direction for how Baxter Planning executes account-based strategies.

A big part of this role is event ownership and strategy—from high-touch executive dinners to regional roadshows and industry tradeshows. Just as important is the ability to drive strategic digital campaigns that keep target accounts engaged between in-person touchpoints—think targeted email nurtures, digital ads, and personalized outbound programs that scale. You'll work cross-functionally with sales leadership, product marketing, and the broader marketing team to elevate our ABX capabilities.

The Fit
This role is a great fit for a high-energy marketing leader who leads with data, loves to experiment, and knows how to balance quick wins with long-term strategic plays. You should be motivated by building cross-functional relationships at the leadership level, particularly with sales and the C-suite, and enjoy collaborating to create programs that are both strategic and execution-ready. You'll need to be self-starting, organized, and flexible in a fast-paced environment where priorities shift quickly, while providing strategic direction to the broader marketing team.

Our ideal candidate is:
  • A strategic thinker and executor—able to set vision while rolling up sleeves to make things happen
  • Curious and innovative—always looking for ways to do things smarter, not just repeat what's been done
  • Excited about partnering with enterprise sales leaders and regional sellers to craft plays that reflect the unique dynamics of each account
  • Experienced in planning and executing standout events, from concept to post-event follow-up
  • Analytical and data-driven, with a strong POV on what's working and what's not—and what to try next
  • A proven leader who can influence across the organization and build consensus with senior stakeholders
The Responsibilities
Account-Based Strategy & Execution
  • Develop and execute comprehensive account-based marketing plans for strategic accounts, aligning closely with the sales team to ensure targeted and cohesive strategies
  • Partner directly with sales to deliver highly tailored, account-specific programs that generate pipeline and move deals forward
  • Collaborate with sales and marketing teams to identify key accounts, decision-makers, and critical influencers within target organizations
  • Create customized marketing content and messaging tailored to specific accounts across various platforms including email campaigns, webinars, events, and digital advertising
  • Develop marketing plans and plays to create and accelerate existing opportunities
Event Planning & Execution
  • Own planning and execution for in-person and virtual events including executive dinners, industry events, third-party sponsorships, and regional roadshows
  • Plan, coordinate, and execute high-impact events that generate qualified opportunities, strengthen customer relationships, and position Baxter Planning as a thought leader
  • Manage end-to-end event logistics including venue selection, vendor management, content development, and on-site coordination
  • Create engaging event experiences from concept through post-event follow-up that drive measurable business outcomes
  • Develop pre-event, at-event, and post-event marketing campaigns to maximize ROI
Campaign Orchestration & Collaboration
  • Collaborate across teams (Digital, Product Marketing, BDRs, etc.) to orchestrate multichannel campaigns including paid media, email, direct mail, gifting, and events
  • Drive strategic digital campaigns that keep target accounts engaged between in-person touchpoints
  • Coordinate cross-functional teams to deliver cohesive and consistent experiences across all account touchpoints
  • Leverage intent data, technographics, and account insights to inform ABX strategy and tactics
Measurement & Optimization
  • Monitor and analyze the effectiveness of ABM campaigns and strategies, providing actionable insights and recommendations for continuous optimization
  • Track, analyze, and report on account engagement and program impact—then optimize accordingly
  • Stay updated with the latest ABM tools, technologies, and trends to keep our strategies ahead of the curve
  • Manage budgets and resources effectively, ensuring maximum ROI on ABM initiatives
Project & Process Management
  • Manage timelines, budgets, and internal processes to ensure programs launch on time and on brand
  • Build and maintain account journey maps that align marketing touchpoints with sales conversations
  • Travel as needed to support key customer and prospect events
The Requirements
Required Qualifications
  • 5-7 years of B2B marketing experience with at least 3-5 years in ABM, demand gen, field marketing, or campaign marketing leadership roles
  • Familiarity with ABX tech stack (6sense, Hubspot, Salesforce, Mutiny/Folloze, etc.)
  • Experience with multichannel campaign orchestration including paid media, email nurtures, etc
  • Proven track record of owning and executing in-person and virtual events that influence pipeline and revenue at the enterprise level
  • Demonstrated experience partnering with sales leadership and C-suite to create account-specific programs that drive revenue
  • Strong strategic thinking combined with hands-on execution capabilities
  • Excellence in project management and communication with ability to influence senior stakeholders
  • Experience creating customized marketing content and messaging for enterprise accounts
  • Analytical mindset with ability to translate data into actionable insights and strategic recommendations
  • Track record of managing significant budgets and demonstrating ROI
  • Growth mindset with a love of testing, learning, and iterating
  • Ability to prioritize and pivot in a fast-moving environment while maintaining strategic focus
  • Willingness to travel as needed for events and customer meetings
Preferred Qualifications
  • Experience in SaaS, technology, or supply chain industries
  • Background in service supply chain, aftermarket, or field service sectors

 
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